retailciooutlook

Transforming Our Customer Experience through an Omni-channel Lens

Gary Aliff, Senior Director, Salesforce Practice and Delivery Lead, Gap Inc. [NYSE:GPS]

Role of Augmented Reality in Retail

Rekha (Sasirekha) Ramesh, SVP, Global Head of IT & Digital Strategy, Daymon Worldwide

A Century of Success: Red Wing Shoes Innovates for Continued Growth

Marc Kermisch, VP & CIO, Red Wing Shoe Co.

Advancing Cloud With 3 PS - Predictability, Programmability, and Possibility

Sanjay Sivam, Director, Inside Sales and Services Sales, Poly Asia Pacific

Advancing Cloud With 3 PS - Predictability, Programmability, and Possibility

With everything residing in the Cloud, it is also easier to conceptualize and build workflows that weave through different “always-on, available-anywhere” systems and data sets to

Mobile Marketing and The Evolution Of E-commerce

Marissa Tarleton, CMO, RetailMeNot, Inc

Mobile Marketing and The Evolution Of E-commerce

Consumers love to shop. However, the means and methods in which they find what they want continue to evolve.

Breaking Down the Key Programmatic Advertising Challenges Faced by Brands

Stanley Lim, Head of Google Marketing Platforms Malaysia, Google

The impetus for advance in programmatic maturity is perhaps as exciting as it is necessary because of an increasingly privacy-first and cookie less world.

Retail Focus: Using Promotional Financing to help Close the Sale

Sue Yasav, VP, Market & Consumer Insights, Synchrony Financial [NYSE:SYF]

Retail Focus: Using Promotional Financing to help Close the Sale

Financing can help close the sale, drive customer loyalty and create an opportunity to increase and maintain market share.

How the Internet of Things is Changing the Approach to Technology and Business

Ed McLaughlin, CIO, Mastercard

How the Internet of Things is Changing the Approach to Technology and Business

The line between online and offline is progressively being obliterated–every device can now be intelligently connected.

Amazon's Secret Weapon in the Fight to Improve Product Information

Stephanie Leffler, CEO, OneSpace

Amazon's Secret Weapon in the Fight to Improve Product Information

Amazon has grown their ecommerce empire by building infrastructure to power their operation and then releasing that infrastructure to other companies in the form of services in the cloud.

IT Solutions for More Complex Promotional Offers

William Morrell, CTO, Aptaris

IT Solutions for More Complex Promotional Offers

Knowing consumers’ purchasing habits, how they prefer to shop, when and why are critical to profitability and growth.

Adapting to a Post-Pandemic World of Commerce

Victor Elmann, Vice President, Vendor Management, Circuit City Corporation, Inc.

Adapting to a Post-Pandemic World of Commerce

We believe that as more and more people discover just how easy and convenient it is to shop online, the industry will continue to steadily grow even as the pandemic ends.

Mobisoft: Streamlining B2B E-Commerce at Fingertips

Matan Holander, VP Business Development

Mobisoft: Streamlining B2B E-Commerce at Fingertips

Business-to-business (B2B) e-commerce has evolved at multiple levels. Evidently, understanding the unique purchasing preferences of the modern day buyers have become increasingly critical to the long-term growth of B2B merchants.

Unifying Understanding of Consumer Identity

Matt Mobley, EVP, CTO, Merkle

Unifying Understanding of Consumer Identity

Consumer identity and experience should cross all organizational boundaries: brand, Line of Business, or channel and media teams.

Comparison between MEAN and RNG Stack

Advait Kulkarni, Former IT Director, Cetera Financial Group & CTO, Digistic LLC

In recent days, there has been a lot of discussion around comparison of MEAN (MongoDB, Express, AngularJS and Node) and RNG (ReactJS, NextJS and GraphQL) stacks.

Why are Ecommerce Teams and Stores Teams Misaligned to the Desires of their Target Consumer?

Richie Proud, Vice President Merchandise Planning, Allocation, and Product Insights, Groupe Dynamite

Why are Ecommerce Teams and Stores Teams Misaligned to the Desires of their Target Consumer?

E-commerce provides brands with the platform to take a stance, share their story, and create a stimulating brand senses experience - one that will determine whether a new customer walks into the physical location.

Marketing Disruption: Role of the CIO

Shirish Lal, COO & CTO, Harte Hanks [NYSE:HHS]

Marketing Disruption: Role of the CIO

The last five years has seen a dramatic change in CMO’s engagement in technology decisions. From Gartner declaring the CMO will make more IT purchasing decisions.

Extending the Power of your POS to Loyalty and CRM

Mark Horbal, CIO & CTO, SpringBIG

Extending the Power of your POS to Loyalty and CRM

Your POS is your workhorse. It sees every transaction in every store.

The Evolving Role of IT in Retail

Paul Scorza, CIO & EVP, Ahold USA

The Evolving Role of IT in Retail

The explosion of mobile technology and the need for immediate responses to customer demands has increased the reliance on technology.

The Big Mistake Department Stores Make with Their Online Services

Brad Bernstein, SVP of North American Sales, Nanorep

The Big Mistake Department Stores Make with Their Online Services

​No question, the growth of e-commerce has completely changed the game for retail customer service.